In response to Danielle

There are many ways companies can advertise online. One of the best way to create awareness for their company. One of the options a company has is working with other companies to partner up with ads. Each company can advertise each other's company. Companies can get great exposure from sponsoring events for different charities or organizations. Do you think you notice when companies support or sponsor events? Is that affective advertising?

Internet Ads Revenue Hit Record High

The International Advertising Bureau reached a record online ad revenue in 2011.  Online ad revenue were $31 billion in 2011.  That is an increase of 22% over 2010 revenue of $26 billion.  I believe that is from the increase of internet use not only in the United States but also worldwide.  All over the world more and more people are using the internet for leisure and work. 

If you were a business owner would you look to advertise your business online?  What benefits do you see from online advertising?

Coca-Cola's New Marketing Idea

Recently Coca-Cola has come up with a new way to promote their products.  In Singapore one of their vending machines will give you a free bottle of Coca-Cola if you give the vending machine a hug.  This is defiantly a different and inventive way to get their product out to the consumers.
http://jazarah.net/the-coca-cola-hug-vending-machine/




Do you think that this type of advertisement will be successful?  Do you think the company will lose more money on this advertisement than gain money? Do you think they should place hugging vending machines for Coca-Cola in the United States?