Comcast has begun to market a new streaming services that is going to rival Netflix's, and using a very simple marketing strategy to gain new customers. Anyone who already pays for Comcast Xfinity can use the video streaming service for free. For everyone else it is only 4.99 a month which is huge competition against Netflix which starts at 7.99 a month. Most of the video's available will be older T.V shows, which is very popular among video streaming websites.
Do you think Comcast will be able to compete against Netflix who already has a solid base of customers?
Is their simple marketing strategy of making their product cost less than Netflix enough to make them successful?
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