In Response to Rebecca

"Chrysler Superbowl Commercial:  Was it Political?"

I do believe that the Chrysler ad was political.  I think they had a different marketing technique but it could work.  Many people could relate to the struggle that Crystal represented. I do not believe that it was inappropriate. It was disclosed that they spent $10 million on the ad so they should be able to put anything they want in their ad.  Nothing will be considered inappropriate after the Janet Jackson mishap during halftime a few years ago.  I am skeptical though if the ad was effective, which was the main purpose of the ad.  According to Forbes.com there was only a 13% increase in hits to Chrysler's website in the hour after the ad aired, compared to Hyundai's 143% increase in hits to their website.  Chrysler's 2011 ad with Eminem was very successful.  

Will this one be as successful or was it too political? 

Do you think that Chrysler's ad will be successful in helping the struggling car company?

http://www.forbes.com/sites/joannmuller/2012/02/10/do-chryslers-tv-sermons-really-sell-any-cars/

http://www.youtube.com/watch?v=IRtvpMPLQ8o&feature=player_embedded