"What are some marketing reasons for why the company would go through such extremities for the launch of this new game?"
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Today, marketers are forced to come up with new and exciting ways to get customers for their products. EA Games came up with a very creative marketing technique to create buzz for their product. Whether someone was interested in the product or not they still heard about it. EA Games has gotten people to talk about their product, get headline news talking about it, and gained lots of attention for their company. Their marketing technique has already created quite a buzz. I believe that EA Games was completely successful with their marketing of the new video game.
Do you think that such a bold move would always be successful or could it cause a negative backfire?
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