The Superbowl ads were different this year than the past years ad's. This year about half of the 70 ads aired during the Superbowl were posted online before the game. This changed the entire Superbowl ad technique. Before the game people could look up the ads, pick their favorites and even tell their friends about the ad before game time.
Coca-Cola has been a prominent Superbowl advertiser for years, this year they posted their iconic polar bear ad online before the game. http://www.youtube.com/cocacola
Doritos had a different technique where people could go online and vote for different ads that they offered. Their baby sling ad was one of the most popular of the night. http://www.crashthesuperbowl.com/
Do you think showing the ads before the game was a good marketing strategy or not?
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