The Hard Rock Hotel & Casino launched a new rewards program. This is a revamped version of their old unsuccessful rewards program. The old program would give you points for spending money in their casino. The new program gives you points for gambling, buying food at the resorts and using the spa. This is a similar program that is being used at Caesars and Cosmopolitan in Las Vegas. I believe that this program will be more successful since many of their customers come to the Hard Rock Resorts for the music experience, not just gambling. This will appeal more to their target customers who choice their resorts for the experience.
Do you think this rewards program will help increase profits in their resorts?
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