"What are some of the reasons that you think Domino’s is so much more successful than Pizza Hut?"
Domino's and Pizza Hut are brand competitors but Domino's is more successful. I believe that they are more successful because they heavily advertise their products. If I watch even 30 minutes of T.V a day I am almost guaranteed to see a Domino's ad. On their ads they advertise new products and deals. I think advertising their deals for pizza's are an excellent way to get new customers and maintain old customers as well. They know that the majority of their customers are looking for a good deal when it comes to buying a pizza. In Keene, Domino's has a target market; which is college students. They cater to them by staying open later on weekend nights, and offering free delivery. Pizza Hut does not do that, so they are not offering the best services for their target market.
Do you think Pizza Hut is not accommodating to their target market?
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