Most of us use Facebook and are aware of the few ads that are on Facebook, but this could change. As Facebook is preparing for their Initial Public Offering (IPO) they are debating a new advertisement strategy to bring in more income for the business. Today in New York City was the Facebook Marketing Conference. They are considering having premium priced ads on the homepage and ads on individual's news feed, which would make ads far more obvious to Facebook users.
Do you think having more ads will prevent users from using Facebook? Do you think this is a good marketing plan before their IPO, or no?
Wednesday, February 29, 2012
Tuesday, February 28, 2012
In Response to Rachel
Has American Idol changed from a singing competition to some sort of talk-show? Is the show focusing too much on the quirky people who audition instead of the talent that’s out there?
I do believe that American Idol has changed tremendously since their beginning in 2002. American Idol was once the most popular show on television, but now they are losing their audience. Not only has the show been on for too long but it is losing some of it's strengths. American Idol once was finding the best of America's talent but recently their winners have only been doing mediocre. In the show's first four seasons they found some of their best talent with Kelly Clarkson, Fantasia Barrino and Carrie Underwood. Both Carrie Underwood and Kelly Clarkson are still getting their music onto the top music charts in the United States. American Idol has lost their key strength in music shows! They are putting more focus on the auditions and showing the wackiest auditions on T.V instead of finding their next breakout star. The executives seem to think that the quirky auditions are the shows strength, but in reality it is the show's weakness. One strange audition does not keep a fan hooked to the show, and continuing to watch the show week after week. This is causing their competitors like the X-Factor and the Voice to become more popular.
What weaknesses do you think is causing American Idol's decline?
I do believe that American Idol has changed tremendously since their beginning in 2002. American Idol was once the most popular show on television, but now they are losing their audience. Not only has the show been on for too long but it is losing some of it's strengths. American Idol once was finding the best of America's talent but recently their winners have only been doing mediocre. In the show's first four seasons they found some of their best talent with Kelly Clarkson, Fantasia Barrino and Carrie Underwood. Both Carrie Underwood and Kelly Clarkson are still getting their music onto the top music charts in the United States. American Idol has lost their key strength in music shows! They are putting more focus on the auditions and showing the wackiest auditions on T.V instead of finding their next breakout star. The executives seem to think that the quirky auditions are the shows strength, but in reality it is the show's weakness. One strange audition does not keep a fan hooked to the show, and continuing to watch the show week after week. This is causing their competitors like the X-Factor and the Voice to become more popular.
What weaknesses do you think is causing American Idol's decline?
Friday, February 24, 2012
In Response to M-Blog
"Should John smith sell the names? Also, Does the AMA Statement of Ethics address this issue? What in the Statement relates to John Smith's dilemma?"
John should not sell the names of the people interested in buying a new car in the next 12 months. The American Marketing Association does address this. Selling the names would be in clear violation of fostering trust in the marketing system. Participants of the study did not know that their information would be sold to unknown people, this would cause people to not trust any marketing surveys. It would also violate the ethical value of honesty and fairness, by not striving to be trustful in all situations and by not seeking to protect the private information of customers, employees and partners. On American Marketing Association website they state that marketers need to:
"Embrace ethical values: This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship."
John Smith is in clear violation of AMA's statement of ethics! His business might be failing but that does not mean that it is ethically correct to sell confidential information to earn a profit for his business.
What would you do in this situation?
John should not sell the names of the people interested in buying a new car in the next 12 months. The American Marketing Association does address this. Selling the names would be in clear violation of fostering trust in the marketing system. Participants of the study did not know that their information would be sold to unknown people, this would cause people to not trust any marketing surveys. It would also violate the ethical value of honesty and fairness, by not striving to be trustful in all situations and by not seeking to protect the private information of customers, employees and partners. On American Marketing Association website they state that marketers need to:
"Embrace ethical values: This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship."
John Smith is in clear violation of AMA's statement of ethics! His business might be failing but that does not mean that it is ethically correct to sell confidential information to earn a profit for his business.
What would you do in this situation?
Wednesday, February 22, 2012
Comcast's New Streampix
Comcast has begun to market a new streaming services that is going to rival Netflix's, and using a very simple marketing strategy to gain new customers. Anyone who already pays for Comcast Xfinity can use the video streaming service for free. For everyone else it is only 4.99 a month which is huge competition against Netflix which starts at 7.99 a month. Most of the video's available will be older T.V shows, which is very popular among video streaming websites.
Do you think Comcast will be able to compete against Netflix who already has a solid base of customers?
Is their simple marketing strategy of making their product cost less than Netflix enough to make them successful?
Do you think Comcast will be able to compete against Netflix who already has a solid base of customers?
Is their simple marketing strategy of making their product cost less than Netflix enough to make them successful?
Wednesday, February 15, 2012
Red Bull Commercial
http://www.youtube.com/watch?v=F9pKUMvN7SU
Red Bull is America's leading energy drink company. Energy drinks is almost a $10 billion dollar industry and Red Bull is the leader in the United States with 47% of the market share. Not only does Red Bull sell energy drinks but they also put on the Red Bull Air Race and Red Bull Crashed Ice. Their marketing slogan is "Red Bull Gives You Wings." They use to air commercials with people trying to fly their own "flying devise," which was very popular with viewers now they have a very motivational ad about "making anything possible."
Do you think this ad is the best way to market an energy drink?
Red Bull is America's leading energy drink company. Energy drinks is almost a $10 billion dollar industry and Red Bull is the leader in the United States with 47% of the market share. Not only does Red Bull sell energy drinks but they also put on the Red Bull Air Race and Red Bull Crashed Ice. Their marketing slogan is "Red Bull Gives You Wings." They use to air commercials with people trying to fly their own "flying devise," which was very popular with viewers now they have a very motivational ad about "making anything possible."
Do you think this ad is the best way to market an energy drink?
Tuesday, February 14, 2012
In Response to Rebecca
"Chrysler Superbowl Commercial: Was it Political?"
I do believe that the Chrysler ad was political. I think they had a different marketing technique but it could work. Many people could relate to the struggle that Crystal represented. I do not believe that it was inappropriate. It was disclosed that they spent $10 million on the ad so they should be able to put anything they want in their ad. Nothing will be considered inappropriate after the Janet Jackson mishap during halftime a few years ago. I am skeptical though if the ad was effective, which was the main purpose of the ad. According to Forbes.com there was only a 13% increase in hits to Chrysler's website in the hour after the ad aired, compared to Hyundai's 143% increase in hits to their website. Chrysler's 2011 ad with Eminem was very successful.
Will this one be as successful or was it too political?
Do you think that Chrysler's ad will be successful in helping the struggling car company?
http://www.forbes.com/sites/joannmuller/2012/02/10/do-chryslers-tv-sermons-really-sell-any-cars/
http://www.youtube.com/watch?v=IRtvpMPLQ8o&feature=player_embedded
Tuesday, February 7, 2012
In Response to Rebecca
"Do you think viral marketing is a good way to market a product"
I believe that viral marketing is beginning to be a popular type of marketing these days. I believe that it is one of the best ways to market a new or existing product. Viral marketing sends a message through an e-mail or an online video. Millions of Americans use the internet everyday, with popular sites such as YouTube it is very simple to put an ad online. This is a good method of advertisement because it sends the message faster and to more audience quicker. Typical T.V advertisements are play on certain networks that have certain types of viewers. If an ad is online then anyone can access it, so the marketers are opening the market of a product to more people. This makes it an ideal way to advertise a product anyone who has internet access can view it. Viral marketing has become so popular that many of the Superbowl ads were posted online before the game, as I mentioned in my last blog.
Is there any negatives to this type of marketing?
I believe that viral marketing is beginning to be a popular type of marketing these days. I believe that it is one of the best ways to market a new or existing product. Viral marketing sends a message through an e-mail or an online video. Millions of Americans use the internet everyday, with popular sites such as YouTube it is very simple to put an ad online. This is a good method of advertisement because it sends the message faster and to more audience quicker. Typical T.V advertisements are play on certain networks that have certain types of viewers. If an ad is online then anyone can access it, so the marketers are opening the market of a product to more people. This makes it an ideal way to advertise a product anyone who has internet access can view it. Viral marketing has become so popular that many of the Superbowl ads were posted online before the game, as I mentioned in my last blog.
Is there any negatives to this type of marketing?
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