In Response to Rachel

"What are some of the reasons that you think Domino’s is so much more successful than Pizza Hut?"
Domino's and Pizza Hut are brand competitors but Domino's is more successful.  I believe that they are more successful because they heavily advertise their products.  If I watch even 30 minutes of T.V a day I am almost guaranteed to see a Domino's ad.  On their ads they advertise new products and deals.  I think advertising their deals for pizza's are an excellent way to get new customers and maintain old customers as well.  They know that the majority of their customers are looking for a good deal when it comes to buying a pizza.  In Keene, Domino's has a target market; which is college students.  They cater to them by staying open later on weekend nights, and offering free delivery.  Pizza Hut does not do that, so they are not offering the best services for their target market.
Do you think Pizza Hut is not accommodating to their target market?

Developers Losing Interest in Andriod Phones

Android phones and smartphones are losing developers interest.  Right now Androids are outselling the Apple iPhone , but they are losing interest in developers.  Interest in the Android phone and tablet development has dropped 4.7%.  Developers are now spending more time in developing more app's for the iPhone's.  One of the reason that people use Android's are their many app's that they offer.  Their many app's keep their target market of consumers interested. 
What do you think will happen to Android products when they cant offer great app's for their consumers?

Controversy over new Mad Men Ad

AMC's hit show "Mad Men" has a controversial ad for their fifth season premier.  Many believe that their ad brings back bad memories of 9/11.  In the ad they show a man wearing a dark colored suit falling through the sky with a white background.  Many people say that the ad reminds them of September 11th when many businessmen were forced to jump out of the Twin Towers.  Directors deny the similarities and say that it is symbolic of the main character's troubled life.

 http://www.youtube.com/watch?v=WYVPrP4AXQo

Do you think the directors made this controversial ad to increase recognition and buzz over the premier?  Is this an example of marketing gone too far?

In Response to Rachel

"What are some marketing reasons for why the company would go through such extremities for the launch of this new game?"

 http://rachelcmarra.blogspot.com/

Today, marketers are forced to come up with new and exciting ways to get customers for their products.  EA Games came up with a very creative marketing technique to create buzz for their product. Whether someone was interested in the product or not they still heard about it.  EA Games has gotten people to talk about their product, get headline news talking about it, and gained lots of attention for their company.  Their marketing technique has already created quite a buzz.  I believe that EA Games was completely successful with their marketing of the new video game.  
 Do you think that such a bold move would always be successful or could it cause a negative backfire?

Rush Limbaugh Loss of Radio Advertisers

http://www.youtube.com/watch?v=Jfb9f7yFYgw

Many believed that political commenter Rush Limbaugh made inappropriate comments on his talk show, now he is losing radio advertisers. He lost ads from major companies like AOL, ProFlowers, Quicken Loans, and Legal Zoom.  Rush Limbaugh is quoted as saying that he would  "He would replace any advertiser that doesn't want to be associated with his show"  He was also quoted as saying that "advertisers have profited handsomely from their access to his listeners and that his show is the best opportunity they have ever had." He has said that he has turned down many advertisers that he does not agree with his views such as a multimillion dollar ad from General Motors. 

Do you think that his comments will hurt his radio show ratings?

 http://adage.com/article/mediaworks/rush-limbaugh-addresses-loss-radio-advertisers/233113/

Facebook Ads

Most of us use Facebook and are aware of the few ads that are on Facebook, but this could change.  As Facebook is preparing for their Initial Public Offering (IPO)  they are debating a new advertisement strategy to bring in more income for the business.  Today in New York City was the Facebook Marketing Conference.  They are considering having premium priced ads on the homepage and ads on individual's news feed, which would make ads far more obvious to Facebook users.
Do you think having more ads will prevent users from using Facebook?  Do you think this is a good marketing plan before their IPO, or no?

In Response to Rachel

Has American Idol changed from a singing competition to some sort of talk-show? Is the show focusing too much on the quirky people who audition instead of the talent that’s out there?

I do believe that American Idol has changed tremendously since their beginning in 2002.  American Idol was once the most popular show on television, but now they are losing their audience.  Not only has the show been on for too long but it is losing some of it's strengths.  American Idol once was finding the best of America's talent but recently their winners have only been doing mediocre. In the show's first four seasons they found some of their best talent with Kelly Clarkson, Fantasia Barrino and Carrie Underwood.  Both Carrie Underwood and Kelly Clarkson are still getting their music onto the top music charts in the United States. American Idol has lost their key strength in music shows!  They are putting more focus on the auditions and showing the wackiest auditions on T.V instead of finding their next breakout star.  The executives seem to think that the quirky auditions are the shows strength, but in reality it is the show's weakness.  One strange audition does not keep a fan hooked to the show, and continuing to watch the show week after week.  This is causing their competitors like the X-Factor and the Voice to become more popular.  


What weaknesses do you think is causing American Idol's decline?