Comcast has begun to market a new streaming services that is going to rival Netflix's, and using a very simple marketing strategy to gain new customers. Anyone who already pays for Comcast Xfinity can use the video streaming service for free. For everyone else it is only 4.99 a month which is huge competition against Netflix which starts at 7.99 a month. Most of the video's available will be older T.V shows, which is very popular among video streaming websites.
Do you think Comcast will be able to compete against Netflix who already has a solid base of customers?
Is their simple marketing strategy of making their product cost less than Netflix enough to make them successful?
Wednesday, February 22, 2012
Wednesday, February 15, 2012
Red Bull Commercial
http://www.youtube.com/watch?v=F9pKUMvN7SU
Red Bull is America's leading energy drink company. Energy drinks is almost a $10 billion dollar industry and Red Bull is the leader in the United States with 47% of the market share. Not only does Red Bull sell energy drinks but they also put on the Red Bull Air Race and Red Bull Crashed Ice. Their marketing slogan is "Red Bull Gives You Wings." They use to air commercials with people trying to fly their own "flying devise," which was very popular with viewers now they have a very motivational ad about "making anything possible."
Do you think this ad is the best way to market an energy drink?
Red Bull is America's leading energy drink company. Energy drinks is almost a $10 billion dollar industry and Red Bull is the leader in the United States with 47% of the market share. Not only does Red Bull sell energy drinks but they also put on the Red Bull Air Race and Red Bull Crashed Ice. Their marketing slogan is "Red Bull Gives You Wings." They use to air commercials with people trying to fly their own "flying devise," which was very popular with viewers now they have a very motivational ad about "making anything possible."
Do you think this ad is the best way to market an energy drink?
Tuesday, February 14, 2012
In Response to Rebecca
"Chrysler Superbowl Commercial: Was it Political?"
I do believe that the Chrysler ad was political. I think they had a different marketing technique but it could work. Many people could relate to the struggle that Crystal represented. I do not believe that it was inappropriate. It was disclosed that they spent $10 million on the ad so they should be able to put anything they want in their ad. Nothing will be considered inappropriate after the Janet Jackson mishap during halftime a few years ago. I am skeptical though if the ad was effective, which was the main purpose of the ad. According to Forbes.com there was only a 13% increase in hits to Chrysler's website in the hour after the ad aired, compared to Hyundai's 143% increase in hits to their website. Chrysler's 2011 ad with Eminem was very successful.
Will this one be as successful or was it too political?
Do you think that Chrysler's ad will be successful in helping the struggling car company?
http://www.forbes.com/sites/joannmuller/2012/02/10/do-chryslers-tv-sermons-really-sell-any-cars/
http://www.youtube.com/watch?v=IRtvpMPLQ8o&feature=player_embedded
Tuesday, February 7, 2012
In Response to Rebecca
"Do you think viral marketing is a good way to market a product"
I believe that viral marketing is beginning to be a popular type of marketing these days. I believe that it is one of the best ways to market a new or existing product. Viral marketing sends a message through an e-mail or an online video. Millions of Americans use the internet everyday, with popular sites such as YouTube it is very simple to put an ad online. This is a good method of advertisement because it sends the message faster and to more audience quicker. Typical T.V advertisements are play on certain networks that have certain types of viewers. If an ad is online then anyone can access it, so the marketers are opening the market of a product to more people. This makes it an ideal way to advertise a product anyone who has internet access can view it. Viral marketing has become so popular that many of the Superbowl ads were posted online before the game, as I mentioned in my last blog.
Is there any negatives to this type of marketing?
I believe that viral marketing is beginning to be a popular type of marketing these days. I believe that it is one of the best ways to market a new or existing product. Viral marketing sends a message through an e-mail or an online video. Millions of Americans use the internet everyday, with popular sites such as YouTube it is very simple to put an ad online. This is a good method of advertisement because it sends the message faster and to more audience quicker. Typical T.V advertisements are play on certain networks that have certain types of viewers. If an ad is online then anyone can access it, so the marketers are opening the market of a product to more people. This makes it an ideal way to advertise a product anyone who has internet access can view it. Viral marketing has become so popular that many of the Superbowl ads were posted online before the game, as I mentioned in my last blog.
Is there any negatives to this type of marketing?
Monday, February 6, 2012
Superbowl Ads
The Superbowl ads were different this year than the past years ad's. This year about half of the 70 ads aired during the Superbowl were posted online before the game. This changed the entire Superbowl ad technique. Before the game people could look up the ads, pick their favorites and even tell their friends about the ad before game time.
Coca-Cola has been a prominent Superbowl advertiser for years, this year they posted their iconic polar bear ad online before the game. http://www.youtube.com/cocacola
Doritos had a different technique where people could go online and vote for different ads that they offered. Their baby sling ad was one of the most popular of the night. http://www.crashthesuperbowl.com/
Do you think showing the ads before the game was a good marketing strategy or not?
Coca-Cola has been a prominent Superbowl advertiser for years, this year they posted their iconic polar bear ad online before the game. http://www.youtube.com/cocacola
Doritos had a different technique where people could go online and vote for different ads that they offered. Their baby sling ad was one of the most popular of the night. http://www.crashthesuperbowl.com/
Do you think showing the ads before the game was a good marketing strategy or not?
Wednesday, February 1, 2012
Importance of Surveys
Marketers need to find out information from customers or potential customers to help sell their products. We all have been involved in marketing survey's. There are four different types of surveys; Mail, Telephone, Online, and Personal Interview Surveys. Each of them has their own benefits and problems. I personally do not like any surveys, if I ever fill one out it would be an online survey after ordering something online. Marketers need to gather this information but it is difficult to get people to do a survey. I think marketers should offer gift certificates or other incentives to gather information from customers or potential customers.
What type of surveys do you take? How do you think marketers can get more responses from customers?
What type of surveys do you take? How do you think marketers can get more responses from customers?
Tuesday, January 31, 2012
In Response to Rachel's Blog
"5 Things Every Entrepreneur Should Know about Marketing"
In our current economy many business's have failed but one stands out prominently, Borders. Borders was a bookstore that operated all throughout the United States and had few stores in other countries. They sold books, textbooks, music, encyclopedia's and magazines. Their board members, marketers, and chief executives did not follow the "Five Things Every Entrepreneur Should Know about Marketing."
1. Understanding the market: They did not see how the market shifted from actual books to electronic readers. They saw that customers were more willing to invest in an electronic reader than buy multiple paperback or hardback books, but they did not offer one.
2. Define your goals: We are unsure what the business's exact goals were other than to make a profit which they failed at.
3. Understand your customers: In the past decade customers needs changed from heavy individual books to electronic readers such as the Kindle and the Nook. Borders did not create their own electronic reader so they were unable to understand the new needs of their customers.
4. Create your brand: Borders did not have a clear marketing strategy and was unable to distinguish themselves from their competitors. Their customers were unable to relate to them.
5. Marketing should lead to sales: Borders did not have a clear marketing strategy to compete against their competitors, which was shown when they made poor sales during the holiday season of 2009.
Overall Borders failed because they were unable to understand their customers needs and create a brand. Both of their competitors Amazon and Barnes & Noble did fine during the recession because they understood their customer needs for an electronic reader. Ultimately Borders failed from their poor marketing skills.
If you were a marketing executive for Borders what would you of done to keep the company in business?
In our current economy many business's have failed but one stands out prominently, Borders. Borders was a bookstore that operated all throughout the United States and had few stores in other countries. They sold books, textbooks, music, encyclopedia's and magazines. Their board members, marketers, and chief executives did not follow the "Five Things Every Entrepreneur Should Know about Marketing."
1. Understanding the market: They did not see how the market shifted from actual books to electronic readers. They saw that customers were more willing to invest in an electronic reader than buy multiple paperback or hardback books, but they did not offer one.
2. Define your goals: We are unsure what the business's exact goals were other than to make a profit which they failed at.
3. Understand your customers: In the past decade customers needs changed from heavy individual books to electronic readers such as the Kindle and the Nook. Borders did not create their own electronic reader so they were unable to understand the new needs of their customers.
4. Create your brand: Borders did not have a clear marketing strategy and was unable to distinguish themselves from their competitors. Their customers were unable to relate to them.
5. Marketing should lead to sales: Borders did not have a clear marketing strategy to compete against their competitors, which was shown when they made poor sales during the holiday season of 2009.
Overall Borders failed because they were unable to understand their customers needs and create a brand. Both of their competitors Amazon and Barnes & Noble did fine during the recession because they understood their customer needs for an electronic reader. Ultimately Borders failed from their poor marketing skills.
If you were a marketing executive for Borders what would you of done to keep the company in business?
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