In Response to Rebecca

"Do you think viral marketing is a good way to market a product"

I believe that viral marketing is beginning to be a popular type of marketing these days.  I believe that it is one of the best ways to market a new or existing product.  Viral marketing sends a message through an e-mail or an online video.  Millions of Americans use the internet everyday, with popular sites such as YouTube it is very simple to put an ad online.  This is a good method of advertisement because it sends the message faster and to more audience quicker.  Typical T.V advertisements are play on certain networks that have certain types of viewers.  If an ad is online then anyone can access it, so the marketers are opening the market of a product to more people.  This makes it an ideal way to advertise a product anyone who has internet access can view it.  Viral marketing has become so popular that many of the Superbowl ads were posted online before the game, as I mentioned in my last blog.   
Is there any negatives to this type of marketing?

Superbowl Ads

The Superbowl ads were different this year than the past years ad's.  This year about half of the 70 ads aired during the Superbowl were posted online before the game.  This changed the entire Superbowl ad technique.  Before the game people could look up the ads, pick their favorites and even tell their friends about the ad before game time.
Coca-Cola has been a prominent Superbowl advertiser for years, this year they posted their iconic polar bear ad online before the game.  http://www.youtube.com/cocacola

Doritos had a different technique where people could go online and vote for different ads that they offered.  Their baby sling ad was one of the most popular of the night.  http://www.crashthesuperbowl.com/

Do you think showing the ads before the game was a good marketing strategy or not?