In Response to Rebecca

How else do you think Groupon should advertise in order to get their name out there more? 

Groupon is a website that offers coupons for their uses at various places and restaurants all over the world.  They already have ads on Facebook and Twitter which covers the social networking sites well.  They need to have ads on TV and on the radio that reaches other customers that do not use social networking.  Many baby-boomers and elderly people do not use social networking sites, but do watch TV or listen to the radio.  Groupon also has benefited tremendously from their recent IPO, the should use that money to sponsor an event so that they can get their name out to untouched markets. 

What demographic group do you think Groupon should target next?




Rebecca's post: http://rebecca-spidaliere.blogspot.com/

Hard Rock Hotel & Casino launches rewards program

The Hard Rock Hotel & Casino launched a new rewards program.  This is a revamped version of their old unsuccessful rewards program.  The old program would give you points for spending money in their casino.  The new program gives you points for gambling, buying food at the resorts and using the spa.  This is a similar program that is being used at Caesars and Cosmopolitan in Las Vegas.  I believe that this program will be more successful since many of their customers come to the Hard Rock Resorts for the music experience, not just gambling.  This will appeal more to their target customers who choice their resorts for the experience.

Do you think this rewards program will help increase profits in their resorts?