Saturday, April 28, 2012

In response to Danielle

There are many ways companies can advertise online. One of the best way to create awareness for their company. One of the options a company has is working with other companies to partner up with ads. Each company can advertise each other's company. Companies can get great exposure from sponsoring events for different charities or organizations. Do you think you notice when companies support or sponsor events? Is that affective advertising?

Monday, April 23, 2012

Internet Ads Revenue Hit Record High

The International Advertising Bureau reached a record online ad revenue in 2011.  Online ad revenue were $31 billion in 2011.  That is an increase of 22% over 2010 revenue of $26 billion.  I believe that is from the increase of internet use not only in the United States but also worldwide.  All over the world more and more people are using the internet for leisure and work. 

If you were a business owner would you look to advertise your business online?  What benefits do you see from online advertising?