Wednesday, February 29, 2012

Facebook Ads

Most of us use Facebook and are aware of the few ads that are on Facebook, but this could change.  As Facebook is preparing for their Initial Public Offering (IPO)  they are debating a new advertisement strategy to bring in more income for the business.  Today in New York City was the Facebook Marketing Conference.  They are considering having premium priced ads on the homepage and ads on individual's news feed, which would make ads far more obvious to Facebook users.
Do you think having more ads will prevent users from using Facebook?  Do you think this is a good marketing plan before their IPO, or no?

Tuesday, February 28, 2012

In Response to Rachel

Has American Idol changed from a singing competition to some sort of talk-show? Is the show focusing too much on the quirky people who audition instead of the talent that’s out there?

I do believe that American Idol has changed tremendously since their beginning in 2002.  American Idol was once the most popular show on television, but now they are losing their audience.  Not only has the show been on for too long but it is losing some of it's strengths.  American Idol once was finding the best of America's talent but recently their winners have only been doing mediocre. In the show's first four seasons they found some of their best talent with Kelly Clarkson, Fantasia Barrino and Carrie Underwood.  Both Carrie Underwood and Kelly Clarkson are still getting their music onto the top music charts in the United States. American Idol has lost their key strength in music shows!  They are putting more focus on the auditions and showing the wackiest auditions on T.V instead of finding their next breakout star.  The executives seem to think that the quirky auditions are the shows strength, but in reality it is the show's weakness.  One strange audition does not keep a fan hooked to the show, and continuing to watch the show week after week.  This is causing their competitors like the X-Factor and the Voice to become more popular.  


What weaknesses do you think is causing American Idol's decline?