AMC's hit show "Mad Men" has a controversial ad for their fifth season premier. Many believe that their ad brings back bad memories of 9/11. In the ad they show a man wearing a dark colored suit falling through the sky with a white background. Many people say that the ad reminds them of September 11th when many businessmen were forced to jump out of the Twin Towers. Directors deny the similarities and say that it is symbolic of the main character's troubled life.
http://www.youtube.com/watch?v=WYVPrP4AXQo
Do you think the directors made this controversial ad to increase recognition and buzz over the premier? Is this an example of marketing gone too far?
Wednesday, March 7, 2012
Tuesday, March 6, 2012
In Response to Rachel
"What are some marketing reasons for why the company would go through such extremities for the launch of this new game?"
http://rachelcmarra.blogspot.com/
Today, marketers are forced to come up with new and exciting ways to get customers for their products. EA Games came up with a very creative marketing technique to create buzz for their product. Whether someone was interested in the product or not they still heard about it. EA Games has gotten people to talk about their product, get headline news talking about it, and gained lots of attention for their company. Their marketing technique has already created quite a buzz. I believe that EA Games was completely successful with their marketing of the new video game.
Do you think that such a bold move would always be successful or could it cause a negative backfire?
http://rachelcmarra.blogspot.com/
Today, marketers are forced to come up with new and exciting ways to get customers for their products. EA Games came up with a very creative marketing technique to create buzz for their product. Whether someone was interested in the product or not they still heard about it. EA Games has gotten people to talk about their product, get headline news talking about it, and gained lots of attention for their company. Their marketing technique has already created quite a buzz. I believe that EA Games was completely successful with their marketing of the new video game.
Do you think that such a bold move would always be successful or could it cause a negative backfire?
Monday, March 5, 2012
Rush Limbaugh Loss of Radio Advertisers
http://www.youtube.com/watch?v=Jfb9f7yFYgw
Many believed that political commenter Rush Limbaugh made inappropriate comments on his talk show, now he is losing radio advertisers. He lost ads from major companies like AOL, ProFlowers, Quicken Loans, and Legal Zoom. Rush Limbaugh is quoted as saying that he would "He would replace any advertiser that doesn't want to be associated with his show" He was also quoted as saying that "advertisers have profited handsomely from their access to his listeners and that his show is the best opportunity they have ever had." He has said that he has turned down many advertisers that he does not agree with his views such as a multimillion dollar ad from General Motors.
Do you think that his comments will hurt his radio show ratings?
http://adage.com/article/mediaworks/rush-limbaugh-addresses-loss-radio-advertisers/233113/
Many believed that political commenter Rush Limbaugh made inappropriate comments on his talk show, now he is losing radio advertisers. He lost ads from major companies like AOL, ProFlowers, Quicken Loans, and Legal Zoom. Rush Limbaugh is quoted as saying that he would "He would replace any advertiser that doesn't want to be associated with his show" He was also quoted as saying that "advertisers have profited handsomely from their access to his listeners and that his show is the best opportunity they have ever had." He has said that he has turned down many advertisers that he does not agree with his views such as a multimillion dollar ad from General Motors.
Do you think that his comments will hurt his radio show ratings?
http://adage.com/article/mediaworks/rush-limbaugh-addresses-loss-radio-advertisers/233113/
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